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2 Reasons Why Most Podcasts Don't Reach 100k Downloads and Are Not Profitable

scale Feb 22, 2021

A podcast is a lot like a business.. as you progress there are problems every business owner faces....

For example:

In the online space its usually

  • Create an Offer
  • Get Lead Flow for the offer
  • Sell the leads
  • Fulfill on the product
  • Build Fulfilment systems
  • Create Scalable Marketing Systems
  • Get off the Phone
  • Train and Coach Your Team

 

Podcasting is not too different however there are fewer steps:

  • Setup and Launch the podcast successfully
  • Get Lead Flow for the podcast
  • Convert the leads into raving fans & clients
  • Repeat steps 2 & 3

 

Steps 1 and 2 are typically the hardest, and if done wrong getting to #3 is impossible.

 

Here's how you fix these steps

 

#1 Set up the podcast for maximizing your growth and revenue from the show.

 

Like choosing a business model, there are different "podcasting models" to use that impact your ability to grow, stand out from the competition, and monetize.

 

If you've already started and haven't...

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Podcast Episodes That Sell Your High Ticket Offers with the HICSO Method

scale Feb 18, 2021

Podcasts are not really sales tools but they can be. THE ONE THING I WANT YOU TO REMEMBER IS: Follow this structure in your episodes so people can hear, retain and take action on your message. 

Enjoy listening!

In this episode:

- How to create episodes using the HICSO framework

- What is the HICSO Method? 

- Hook - why is this the most important of the 5 parts of an episode?

- Intro - where you state the ‘why’ of the episode.

- Content - which is the teaching part.

- Summary - give one or key takeaways from the episode

- Outro - where to find out more information

Resources:

- The Start Scale and Monetize Podcast Community

- Talk 1 on 1 About Launch and Scaling Your Podcast

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5 Podcast Insights For Marketers and Biz Owners to Capitalize on in 2021

scale Feb 07, 2021

Key Takeaways:

- If you want to stand-out then it's not about creating radically amazing content most podcasters just need to rethink how they are presenting it.

- Episode structure + better hooks

- Clubhouse will be a new way to interview people with an audience

 

5 Podcast Insights

1. Podchaser - ability to see your competition's numbers, get contact info and see how big their potential audience it

2. Listennotes - the ability to see your competition's numbers, get contact info and see how big their potential audience it

3. New growth ad platforms - Like Podcast Republic and EarplugPR and more are coming

4. Amazon Trying to Buy Wondery for 300M means their in the game with Spotify and Apple. Buying up media assets is a thing now so if your show blows up it could be a very profitable asset for you.

5. Spotify buying Megaphone = A better ad experience for those looking to run ads on podcasts :) 

 

Resources:

Growth & Monetization Podcast Workshop

The Start Scale...

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Unlocking Podcast Profits with Hiro.Fm for Coaches, Course Creators and Experts with Carla White

scale Dec 28, 2020

Are you in the info business but not converting your content or offers into what you have envisioned it to be? 

I am excited about today's episode because our guest Carla White, is not only a life and business coach but is known as the “Top Women in Tech''. She is the first woman to launch a mobile app which has been in the top charts for over 11 years. Today we are going to dive-in at the killer app she has created that has helped and will help podcasters, course creators, influencers, authors and all those in the info business to increase the consumption of their content, increase lead magnets and revenue streams or even resell access to their audio products.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

  • Carla White’s background in the tech space, her amazing story and her pivot from the corporate world to...
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How To Get To Podcast Nirvana

scale Nov 25, 2020

Here’s what Podcast Nirvana looks like

A podcast that ..

  1. Gives you expert authority positioning in your space.

  2. Creates multiple revenue streams for you; leads, partnerships and opportunities come from your podcast regularly (JV's, Speaking, Clients)

  3. A system that only takes about 1 to 2 hours a week max where you only do the things you love (recording) because you have systems and a team in place that do all the heavy lifting.

 

Connect with Luis:

  1. Generates tangible results for people who listen to the show so that your listeners get results in advance, so much that you receive thank you emails.

If that sounds like something you want to move towards hop in my DM and would love to hear where you are at right now and what you need to get to podcast nirvana

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The Only 7 Tools You Need To Run a Profitable Podcast

scale Oct 21, 2020

On this episode, I'm going to break down all the equipment I use. You will be surprised how untechnical and unskilled I am at podcasting equipment.

Too many people screw around with equipment. And ultimately, it just confuses the hell out of them.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

Resources:

Mic Atr 2100

Boom Arm - Neewer Extension Boom Arm

Captivate

Audacity

Kajabi

Trello

Textiful

Connect with Luis:

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This Top Podcasting App Will Now Allow Podcasts Do Paid Promotion For Their Shows

scale Jul 13, 2020

Are you looking for a new way to grow your podcast audience? What if there’s another option that doesn’t require a lot of ad spend? Join me as I share a new way for podcasters to grow their audience without spending a lot of money. I’ll also share about its features, as well as statistics you’ll generate while using the app.

*Connect With Us To Launch Your Podcast*

*Get free live trainings and coaching by joining the community*

*Get Daily Tips To Grow Your Podcast and Profits by texting the word podcasting to 1 646 495 9867*

 

In this episode you’ll learn:

 

  • The number one question I get asked about podcasting
  • How this top podcasting app works
  • The top two problems of most podcasters
  • Why you should grow your audience without spamming on social media
  • How to share your running ads experience with me
  • The app’s types of placements and features
  • How much the app costs and how to avail their discounted rates
  • Which statistics you can generate...
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8 MOST Important Factors for Getting More New Podcast Listeners

scale Jun 22, 2020

Take notes! Today’s episode is all about getting new people to listen to your podcast and what you need to do to grab their attention. I start off with the least important factor, which is whether or not the listener has heard of the host; this factor is not as important because as long as you’re talking about what they want to hear, they will listen regardless of who you are. Your podcast title, artwork, reviews, and ratings are all important aspects when it comes to gaining new listeners for your podcast; however, the second most important factor is the episode title; this needs to be clear (not cute) but also needs to grab the attention of new listeners. Join me to learn the MOST important factor of gaining new listeners for your podcast.

 

*Connect With Us To Launch Your Podcast*

*Get free live trainings and coaching by joining the community*

*Get Daily Tips To Grow Your by texting the word PODCAST to 1-646-495-9867*

In this episode:

  • Where people go to...
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How to Be an Incredible Podcast Guest With Daniel Gefen

scale Jun 11, 2020

Join Luis Diaz with Daniel Gefen as they talk about being an incredible podcast guest. Daniel shares his story of discovering the world of podcasting four years ago, shocked that 1000 people would be interested in listening to his story, and ultimately starting his own show. He talks about why you might want to be on other podcasts, tips on getting booked on podcasts, and the things that get people’s attention.

 

*Connect With Us To Launch Your Podcast*

*Get free live trainings and coaching by joining the community*

Join the Daily Growth Tip Email List by Texting "podcasting" to 16464959867

 

In this episode you’ll learn:

How to leverage other people’s audiences on their podcasts

Focus on the right things on your podcast and not to playing the numbers game 

Gaining the trust of your audience and building genuine relationships

How to deliver a clear message and story that reaches others

How to create an authentic bio that makes podcasters want you on...

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5 Rules For Creating a Podcast Title That Grows Your Audience Organically

scale Jun 08, 2020

Are you wondering what to name your podcast? Have you ever thought why some titles are a little boring and vague? Join Luis Diaz as he talks about the five rules to follow when picking an amazing podcast title. We’ll be getting into the specific things to avoid and the homework you should do to make your podcast title engaging and interesting, both for your listeners and the algorithm. You never know how the smallest of details could affect the growth of your show!

By the end of the episode, you will learn the value of understanding your audience and doing your homework. Stay tuned, and enjoy!

 

*Connect With Us To Launch Your Podcast*

*Get free live trainings and coaching by joining the community*

*Get Daily Tips To Grow Your Podcast and Profits by texting the word podcasting to 1 646 495 9867*

 

In this episode:

  • Why you need to understand who your audience is and how that will help you title your podcast
  • Why small symbols that seem grammatically correct should be...
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