The Only Podcast You Need To Launch & Grow Your Show

In this episode you will learn a ton of cool things from our guest, Andrea Jones, a  social media strategist and host of Savvy Social Podcast. Over the past months, we've seen a lot of changes in the social media landscape and how the pandemic has shifted our behaviors online. This became an opportunity to be able to use social media to grow your business and more specifically growing your business through podcasts. Be sure to listen to the end of this episode because truly, you will learn so much. 

Enjoy!

In this episode:

- How she become the successful social media strategist that she is today

- How has the social media plane changed during the pandemic and how it is still evolving through 2021?

- The next step in building connections and relationships to your potential podcast listener, potential client or customer

- What is “connection content”, and does it work on every platform 

- Why Andrea loves the algorithm of TikTok

- How can...

Jess Jacobsen is a social media strategist and host of the Social Strategy Slayer podcast. She's also a former client of ours! In this episode, we'll talk about how she pivoted her podcast to be more successful and what lessons she learned from landing clients through her podcast. We'll also chat about how the podcast has helped grow her business.

Listen in for some great advice! And don't forget to subscribe to the Social Strategy Slayer Podcast on Apple Podcast or Spotify so you never miss an episode!

In this episode:

- Jess’ learnings in podcasting that are valuable for people who want to be in the podcasting space?

- How to use the podcast to niche down and use it as an asset in the market that you are serving?

- A selfish question from Jess for Luis on how his agency sees social media working on the promotion of a podcast. 

- What is the Core Piece of Content (CPC) process and how to distribute it and make it work holistically to all funnels? 

...

1. No one really leverages Authority Hijacking as much as they should.

You should be putting your picture next to your guest pic if you take the time to interview them b/c when /, if they share your name and episode, will be on it. 

And you want to be strategic and research what keywords you want to rank you and see who is ranking for them now ...maybe that person is the person you interview.

2. Your mess is your message.

If you've failed in business or have gone through something then it needs to be talked about. It makes you stand out, it makes you realize it and it cannot be copied. I believe God gave you the path for a reason, so there an opportunity in the destruction or mess.  

3. Repetition is the mother of skill.

If you think everyone in your audience has heard a message by you saying it once or twice you're wrong......  If you have a message that is already tested meaning its already getting you clients and you haven't used it on the...

"How do I find great guests that can help me fill your pipeline, grow my audience and produce content that gives me more exposure?"

We get this from a some clients coming in to the Profit Ready Launch Program

First it's pretty easy to find guests these days since everybody and their mother wants exposure.

But here's the problem

• Guests don't deliver immense value
• Guests have bad audio quality
• Guests rarely promote

Guests aren't interested building a relationship that's is mutually beneficial (partnerships, JV's, etc.)

Guests are their on their own agenda not yours

Truth is as the host of the podcast this is your damn fault...not theirs.

This is a hard pill to swallow for most of you.

To build this right we've designed a way to go about this so you DONT waste time interviewing people who help you won't further your mission.

• Part One: Identifying your profit ready guesting niche
• Part Two: Finding them online (shared below)
• Part Three: Onboarding them through the perfect podcast...

In this episode, we are going to talk to Rob and Kennedy of Response Suite and they are going to share how they’ve messed up on their two prior podcast shows, what they have learned from it and what they did to fix it. Now they have grown their email list through the integration of their tool, ResponseSuite and their podcast show. So, if you’re asking if you can grow your podcast with email marketing, make sure to not miss this episode.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

• Hear the birth of the League of Marketing Heroes
• The importance of having a script and timing of the Call to Action.
• What are some of the best practices they do in their lead generation 
• How do they move the listeners of their podcast into their email list
• How do they use their podcasts episodes to pre-frame expectations and...

Launching a podcast does not have to be very complicated or spending hours creating your content. You don't even have to run several podcasts to capture your ideal audience, you just need better quality. All you need to focus on is capturing your audience and have them grow with you. That way you produce new revenue or new opportunities. In this short episode, I want to share with you the result of one of my clients, who in one month after the launch of his podcast was able to get two high ticket applications. Enjoy!

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

In this episode:

• What we did with this podcast and why it's working so well?
• What is Opportunity Volume and how to increase it using the same message?
• The big mistake people make with podcasting

Connect with Luis:

• Website
• The Book - How to Get Your First 100K Downloads in 100...

We are having a training in this episode so that you can maximize your podcast promotion and implement it into your own business. I have seen it all and believe me, most podcasters have a problem with - what happens after the podcast goes live. Does it stop there? Definitely not! There are yet several things to do, like checking how your podcast can get into the hands of the people who are going to want to listen because your podcast episode can solve a problem that they have. How do you get it into the hands of your customers? Or, how do you nurture the existing leads that you have with your podcast, to be able to close a sale. I have a great tool that you can use so that you can see growth in your organic marketing. So listen to the very end and check how to avail of this great system to maximize your podcast promotion.

In this episode:

• The problems that most podcasters face after their podcast goes live.
• The spreadsheet that I am using which is a linear process to go...

Step 1: Identify the END GOAL. We want to always reverse engineer the desired ACTION we want people to take first before recording. If planning an interview show then have the guest involved if possible.

Step 2: Come up with an EXCITING title/ Keywords that are going to get people to click.

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

*Book a Call with Luis*

Tools for Content Research

• Answer the Public
• BuzzSumo
• title-generator.com

Other Tips for Research

- Research top podcast competitors in Apple Podcasts

- Google 'Top 10 __ (your topic) Podcasts

- Search Facebook groups and poll potential listeners

- Look at your competitors BEST performing Instagram and Facebook Posts

- Search Facebook Ads Library for long-running ads that have been running for your competitors

Connect with Luis:

• Website
• ...

Truth is ….. 

- Focusing and thinking too much about XXXX and you need to change your thinking to YYYYYYY

- Not strategic with their content (Focus on Pain/Solution) content not Random AF interviews unless you're just wanting to podcast and sound like everyone else

- Your not promoting your own stuff. (70/30 split) 

- Need to redo your artwork and Possibly the name of the show b/c its too broad and boring

- Focusing too much on the next new hack instead of trying to enter the conversation inside them mind of your ideal listener (its not hacks, its about creating stuff that makes your listener change their beliefs) 

- Your focusing too much on getting more listeners and no on converting the ones you already have >>>>GREEN LIGHT OFFER

- Speaks to the perfect client problem

- Scarcity (Time/quantity/ Discount going away/ limited spots / bonuses going away)

Connect with Luis:

• Website
• Instagram
• Facebook Group
• Facebook

*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*

#1. "Entry Point" Episodes

Examples: 

3 Best Tools To Automate your Inbox and Save 4+ Hours a Week on Email 

How to Write a Cold Email That Gets High Response Rate

3 ways to easily be more productive TODAY.

Why make this content

It's easy to make. There's some SEO benefit with these episodes

It's easy to create a CLEAR benefit rich hook/title with these episodes. It will get CLICKS for months and years. It's the perfect kind of content you need as an "entry point" for new listeners who do not trust you. 

Creates results in advance (if someone used those tools they will likely see value and you're podcast will be attached to that memory) 

#2 Conversion Episodes

Here you're taking that attention you built previously and then getting them to believe in your ability to help...