It's too late to start a podcast. Yes or NO?
Yes, it's too late to start a BAD podcast.
But not too late if you have an "aligned podcast"
The real question is..what are you going to produce going to help you achieve whatever it is I want to achieve in business?
But the REAL reason people falter is often due to a misalignment issue...
Meaning what they ultimately want from the podcast is not in alignment with how they are designing the show.
- growth strategy
- monetization strategy
A lot of times people will design the wrong podcast for the goal they want to achieve....
Meaning your podcast is more set up to build your name in the industry but you want it to primarily bring your leads and sales.
That's a misalignment issue.
For example, if you're a coach who's helping people remove the mental block from their subconscious mind and you want to use the podcast to bring on more organic leads and sales then interviewing other coaches similar to you is not the best strategy.
A more aligned approach would be to focus most of your content (80%) on your client's breakthroughs, pain points, wins, and common questions.
Since these are likely going to very similar to the listener's pains and more importantly what they actually care about.
So no it's not too late but you've gotta have to design the podcast around the result you want to achieve.
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