Step 1: Identify the END GOAL. We want to always reverse engineer the desired ACTION we want people to take first before recording. If planning an interview show then have the guest involved if possible.
Step 2: Come up with an EXCITING title/ Keywords that are going to get people to click.
*Get the free training on how to start, scale and monetize your podcast. Go to Facebook, search for my name Luis Ryan Diaz, and shoot me a message with the word “training”*
Tools for Content Research
Other Tips for Research
- Research top podcast competitors in Apple Podcasts
- Google 'Top 10 __ (your topic) Podcasts
- Search Facebook groups and poll potential listeners
- Look at your competitors BEST performing Instagram and Facebook Posts
- Search Facebook Ads Library for long-running ads that have been running for your competitors
Connect with Luis: